About us

GRUPO PRIMARELLI the evolution of family businesses that began in the late 1920s when María Pavigniani, the grandmother of Angelo Ceciarelli founder of Primarelli , went to Mexico from Bologna, Italy becoming one of the pioneers of the textile industry in Mexico . He opened a fashion house where he designed fine garments for the most important personalities in Mexico.

In the 1950s, Yolanda Pavigniani, Angelo Ceciarelli’s mother, married Mr. Franco Ceciarelli and started a chain of stores and boutiques calling them Pavigniani Ceciarelli , where the exclusive dresses made were sold by Ms. Pavigniani with fabrics and international designs from Christian Dior, Yves Saint Laurent, Courrèges, and Valentino and imports from the best brands in the world such as Giorgio Armani, Rossetti, Zanotti, Pierre Cardin , etc…


The company incorporated manufacturing facilities after being licensed by Christian Dior in the 1960s . The Christian Dior line was produced in family-owned factories employing hundreds of people, under the Christian Dior Garments and Ties, International Ties, Alta Moda and MIDAT brands. In the early 1980s, the family introduced international brands such as Benetton and Fiorucci in Mexico.


Since its inception the Ceciarelli family, have been selling to major retailers and department stores, gaining a valuable portfolio of clients. Similarly, famous brands such as Chemise Lacoste, Krizia, Dolce & amp; Gabbana, Rifle, and Versace that Mr. Angelo Ceciarelli introduced in his days in the national market .


Throughout the years until today, the Pavignani Ceciarelli family has not only pioneered any manufacturing license that the Dior house has given in the world, but they have also been the exclusive importers, distributors and licensees of the best Italian and French brands that entered the Mexican market since its inception . In recent times as distributors they have included brands such as Diadora Heritage, Macron, Givova and Geox.

In 2013 Angelo Ceciarelli began his expansion in Spain, with the opening of stores under the Primarelli Store banner . It has also established an alliance with some prestigious groups for its rapid growth. Likewise, world-renowned brands have been incorporated that will be sold in their stores as well as online.


For distribution in the American market, we currently have representation and distribution companies Grupo Primarelli S.A. de C.V. and Moda Vitti, S.A. de C.V in Mexico and in Panama the company Panamerican Enterprise LTD . For distribution in Europe, East and Africa, the companies are Grupo Primarelli, S.L., Moda Vitti, S.L. and JJ Vitti, S.L.

Grupo Primarelli S.L.

Calle Cuesta 14 29640 Fuengirola (Málaga)

Groupe Primarelli Maroc SARL

Via Hafid ibn Abdelbar, Residence Andalous Anzarane (9000) Tanger Marruecos

Primarelli Algerie SARL

Quartier d’ Affaires d’ Alger Commune de Bab-Ezzouar Alger (Argelia)

Grupo Primarelli SA de CV

Av. Luis D Colosio, km 11,5 – Local 5
Cancún – Q Roo México

Subscribete a nuestra newsletter, te mantendremos Informado sobre todas las noticias de Grupo Primarelli.

* Campo requerido

Te informamos que GRUPO PRIMARELLI S.L., es el Responsable del tratamiento de tus datos personales. Puedes ejercer tus derechos de acceso, rectificación, portabilidad y supresión de sus datos y de limitación u oposición a su tratamiento, y/o retirar su consentimiento en cualquier momento enviando un correo a privacidad@primarelli.com o a través del email del Delegado de Protección de Datos dpo@primarelli.com. Asimismo, si consideras que el tratamiento no se ajusta a la normativa vigente puede presentar tu reclamación ante la Autoridad de control (www.aepd.es)Puedes darte de baja en cualquier momento haciendo clic en el enlace en el pie de página de nuestros correos electrónicos. Para obtener información sobre nuestras prácticas de privacidad, visite nuestra página de Política de Privacidad. Usamos Mailchimp como nuestra plataforma de marketing. Al hacer clic a continuación para suscribirse, reconoce que su información se transferirá a Mailchimp para su procesamiento.Obtenga más información sobre las prácticas de privacidad de Mailchimp aquí.

Scroll to top